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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Shared Values Initiative ： ウィキペディア英語版 Shared Values Initiative The Shared Values Initiative was a public relations campaign created by the U.S. State Department and directed by Charlotte Beers, a former Madison Avenue advertising executive, to persuade viewers to be more aware, open and accepting of America by dispelling myths about the treatment of Muslims.〔Fullerton, J. & Kendrick, A. (2006). Advertising's war on terrorism. Spokane, WA: Marquette Books.〕 The propaganda campaign was launched soon after September 11, 2001 and was intended to sell a “new” America to Muslims around the world by showing that American Muslims were living happily and freely in America without persecution. Although initially thought to be a success by the U.S. Government and Charlotte Beers’ team, the $15 million initiative was regarded as a failure. == Phases of the Shared Values Initiative == The campaign was divided in phases; the first of which consisted of five mini-documentaries for television, radio, and print with shared values messages for key Muslim countries.〔Ramadan. Other phases of the Shared Values Initiative included speaking tours throughout Kuwait, Lebanon, Jordan, and Indonesia. Although speaking tours were allowed in these countries, government-run television channels in Egypt, Lebanon, and Jordan refused to run the ads. The campaign also created a promotional website, www.opendialogue.com, that claimed to feature genuine thoughts and stories from Muslim Americans living as immigrants. The website encouraged users to share their own stories with an entry form, although it appears no user-generated stories were ever shared.〔(【引用サイトリンク】url=http://web.archive.org/web/20040229204541/http://www.opendialogue.com/english/bios.html )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Shared Values Initiative」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.